Fearless Digital has recently secured a call-to-order under a blanket purchase agreement with the General Services Administration (GSA) to enhance the Login.gov platform using advanced data analytics. This partnership marks a significant step forward in the ongoing effort to streamline how Americans interact with the government online. Login.gov, which currently serves over 100 million users across more than 50 federal and state agencies, is essential to simplifying digital access to government services. This new initiative builds on Fearless’ previous successes with the GSA, particularly in areas such as onboarding partner agencies and developing robust account creation, authentication, and identity verification services.
The primary objective of this collaboration is to develop comprehensive data analytics capabilities that evaluate the suitability and compliance of various analyses while defining and validating outcomes. Fearless aims to prioritize opportunities based on their benefits, feasibility, and value, ensuring that the platform remains equitable, accessible, inclusive, and user-friendly. A key focus area will be analyzing patterns across different elements such as business operations, performance, access equity, privacy, and security. By understanding these patterns, the team can provide data-driven recommendations to enhance the platform’s inclusivity and accessibility.
Since 2019, Fearless has been instrumental in improving the onboarding process for partner agencies and refining the integration experiences for various government departments. They have developed authentication and identity verification services that are accessible to all users and supported the development of in-person proofing services, further expanding the capabilities of Login.gov. This comprehensive approach has ensured that the platform can meet the diverse needs of its user base while maintaining high standards of security and usability.
The overarching trend in this initiative is a focus on leveraging data analytics to create a user experience that is both efficient and secure. By continuously improving inclusivity and accessibility, Login.gov can adapt to meet evolving user needs. This project aligns seamlessly with Fearless’ mission of transforming government services through technology, aiming to significantly impact the way citizens interact with the government. With these enhancements, Login.gov is set to offer a more streamlined, reliable, and user-centric experience, making digital government services more accessible than ever before.
