Tag: big data

March 6, 2023

It’s no secret that big data has changed the world. Capturing and processing information at scale have impacted every sphere of our lives, including health, wealth, business and leisure activities. Advertising is no exception, and marketers continue to discover how […]

November 29, 2022

Let’s say that your technology stack consists of SalesForce to store customer data, Marketo to nurture leads, Hootsuite to manage your social media marketing and Google Analytics to track website visitors. Siloed data is defined as all your platforms having […]

May 24, 2022

Like innovation before it, co-innovation is quickly becoming both corporate buzzword and gospel. By partnering with tech companies to harness the power of emerging technologies like artificial intelligence and big data, co-innovation has been heralded as essential to future success […]

April 20, 2022

Consumers are burnt and disenchanted with privacy in the 21st-century digital world that has seen endless data breaches, spats about cookies and walled approaches, the pandemic and nonstop disinformation. They’re fed up with tech companies, advertisers and marketers that use […]

January 28, 2022

Plagiarism isn’t limited to essays. Programming plagiarism — where a developer copies code deliberately without attribution — is an increasing trend. According to a New York Times article, at Brown University, more than half of the 49 allegations of academic […]

January 26, 2022

Since McKinsey’s report on big data in May 2011, we have entered an era where virtually everything we do on this planet is designed and digitized to generate data, consume it, or both. Recent projects, including the Metaverse, want to […]

January 7, 2022

The more the enterprise transitions from a mere digital organization to a fully intelligent one, the more data executives will come to realize that traditional monitoring and management of complex systems and processes is not enough. What’s needed is a […]

November 18, 2021

Anyword, an AI-powered platform for fine-tuning marketing copy, today announced that it raised $21 million in a financing round led by Innovation Endeavors with participation from Lead Capital and Gandyr Ventures. CEO Yaniv Makover says that the proceeds, which bring […]

August 31, 2021

Marketers have been in back-to-back crisis meetings over the past few years. Hackneyed solutions reached a dead end — a long time ago. Consumption patterns are erratic, and brand loyalty is fluid like never before. For these and other woes […]

August 24, 2021

Trello, the web-based, Kanban-style list-making app backed by tech giant Atlassian, today launched Standard, a new tier of Trello specifically tailored for small and medium-sized teams. Alongside Standard, the company lifted Trello’s legacy limit of one integration or add-on per […]

June 30, 2021

GitLab today announced that it’s spinning out its open source ELT (extract, load, transform) platform Meltano as a standalone business, with financial backing from a number of notable VC and angel investors including Alphabet’s GV. The developer operations (DevOps) powerhouse […]

April 27, 2021

Most organizations want to make better use of their data, but most — 70% of enterprises — lack a mature data strategy, according to a recent survey on data management and analytics in large enterprises conducted by 2nd Watch, a […]

April 22, 2021

Marketing’s potential to deliver results relies on data quality, but data accuracy, consistency, and validity continue to be a challenge for many organizations. Inconsistent data quality is holding marketing teams back from converting leads into sales, accurately tracking campaign performance, […]

February 12, 2021

AI researchers and practitioners are developing and releasing new systems and methods at an extremely fast pace, and it can be difficult for enterprises to gauge which particular AI technologies are most likely to help their businesses. This article — […]

January 19, 2021

Bold Commerce, a company that builds tools and integrations for ecommerce stores, has raised $27 million in a series B round of funding led by Omers Ventures. The funding comes after retailers have had to rapidly embrace ecommerce due to […]

November 4, 2020

Google this morning launched the Document AI (DocAI) platform, a console for document processing hosted in Google Cloud, in preview. The company says it’s aimed at automating and validating documents by extracting data from documents and making them available to […]

October 22, 2020

Over the past few months, racially motivated violence across America has reawakened the world to the ongoing need to pursue racial justice in every arena. The technology industry especially has historically been slow in efforts to promote equality in the […]

September 14, 2020

Business leaders today often refer to the growing demand for Big Data as the new oil boom. In truth, right now data may be more valuable than black gold, especially to marketers. In helping to transform marketing, data is used […]

December 18, 2018

Sales enablement — that is, resources that help teams close deals more effectively — is a market in the midst of healthy and sustained growth, it’s safe to say. The percent of organizations with a dedicated sales enablement person, program, […]

November 16, 2018

The rumors, it seems, were true — BlackBerry is acquiring cybersecurity startup Cylance in an all-cash deal worth $1.4 billion. Founded in 2012 by CEO Stuart McClure — an entrepreneur who sold a previous cybersecurity firm to McAfee for $86 […]