Tag: analytics

November 23, 2022

Welcome to the exponential age! But first, perhaps, what is the exponential age? “When I say a technology is an exponential technology, I mean that it improves, on a price-performance basis, by at least 10% every year,” said Azeem Azhar, […]

November 17, 2022

Marketing can be a tricky balance. It’s not just about finding great ideas, but making them work for a target audience appropriately and meaningfully. It also comprises a number of parts, or “tools,” and wielding the right ones can be […]

January 7, 2022

The more the enterprise transitions from a mere digital organization to a fully intelligent one, the more data executives will come to realize that traditional monitoring and management of complex systems and processes is not enough. What’s needed is a […]

January 5, 2022

What is Predictive Data Modeling? Predictive modeling is a statistical technique that can predict future outcomes with the help of historical data and machine learning tools. Predictive models make assumptions based on the current situation and past events to show […]

November 3, 2021

Everywhere you look on the Internet, marketers are busy trying to make the best of their budget by finding the most relevant audience to market to. The art of narrowing your target down to high-worth accounts and the likeliest to […]

October 22, 2021

QR Codes have become an integral part of how we communicate, sell, and interact with some of our favorite brands offline. These little bits of black and white code can transport customers in an instant to their favorite food, drinks, […]

September 23, 2021

Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of […]

April 2, 2021

In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced in any direction by marketing to […]

February 17, 2021

Oribi, a no-code marketing analytics tool, has raised $15.5 million in a series B round of funding led by Ibex. The raise comes amid something of a boom for low-code/no-code platforms, spanning everything from web development and enterprise app building […]

February 8, 2021

Every website can benefit from installing Google Analytics to better understand the activity on their website. However, with dozens of reports available, it’s easy to get lost in rivers of data. It can also be difficult to use the reports […]

April 7, 2020

If you’re looking for expert Google Ads tips, you’ve come to the right place! Being able to navigate Google Ads setup, optimization and management is the key to ensuring your PPC ads are working for you to drive highly targeted […]

March 12, 2020

Businesses now operate in a digital ecosystem generating a massive amount of data. And making sense of this information is key to ensure the success of your business. So, it is not surprising 67% of small businesses are spending more […]

November 8, 2019

The marketing budget. You have it in hand, you look at it, and you think one of a few things. If you’re lucky, you might be saying, “WOW! I have so much extra budget this year – what can I […]

January 10, 2019

The proverb “a stitch in time saves nine” goes back centuries but the principles are just as applicable to any modern operations. Unfortunately, too many facilities management departments still operate in a reactive manner, having to quickly put out fires […]

August 23, 2017

While a number of small businesses flop in their first year, a safe way to help your new venture be a success is by tapping into the right industry. From accounting to legal services to real estate — there are […]

July 20, 2017

Rather than dismissing current retail trends as flash-in-the-pan fads, savvy retailers recognize that BI and analytics technology fuels many of these innovations. They use data to capitalize on these trends in new, innovative ways that don’t simply copy their competitors. […]

July 19, 2017

Working with hundreds of clients and projects on a daily basis, digital agencies and SEO professionals with a lot of projects spend an enormous amount of time estimating, developing strategies, analyzing, and reporting. Simultaneously, the business has to grow, generate […]

May 30, 2017

Business intelligence, or BI, is changing the way small to mid-size companies are making decisions, and it is creating significant advantages for those that do it well. If you are an entrepreneur, you know how important information is when it pertains to […]

April 18, 2017

When it comes to financial marketing, continual challenges are predominant. Be it cutting costs or converting leads into sales— there is always an added pressure of performing. Apart from that, marketers often fail to recognize the actual marketing initiative which […]

April 11, 2017

Virtual reality needs analytics to show developers where people are visiting in virtual worlds. And Virtualitics has raised $4.4 million to provide analytics for VR and augmented reality applications. Pasadena, Calif.-based Virtualitics has created data visualization and analytics tools for […]