Top

Tag: analytics


Management, Strategy & Planning

Keeping ahead of technology

November 23, 2022

Via: Strategy+Business

Welcome to the exponential age! But first, perhaps, what is the exponential age? “When I say a technology is an exponential technology, I mean that it improves, on a price-performance basis, by at least 10% every year,” said Azeem Azhar, […]


Marketing, Marketing Strategy

6 Marketing Pitfalls That Can Haunt Your Company

November 17, 2022

Via: Entrepreneur

Marketing can be a tricky balance. It’s not just about finding great ideas, but making them work for a target audience appropriately and meaningfully. It also comprises a number of parts, or “tools,” and wielding the right ones can be […]


Marketing, Software and Tools

Observability: How AI will enhance the world of monitoring and management

January 7, 2022

Via: Venture Beat

The more the enterprise transitions from a mere digital organization to a fully intelligent one, the more data executives will come to realize that traditional monitoring and management of complex systems and processes is not enough. What’s needed is a […]


Management, Strategy & Planning

What is Predictive Data Modeling? Top 10 Predictive Analytics Algorithms

January 5, 2022

Via: Business 2 Community

What is Predictive Data Modeling? Predictive modeling is a statistical technique that can predict future outcomes with the help of historical data and machine learning tools. Predictive models make assumptions based on the current situation and past events to show […]


Marketing, Sales Experience

How to Create Account-Based Marketing Content for More Sales

November 3, 2021

Via: Business 2 Community

Everywhere you look on the Internet, marketers are busy trying to make the best of their budget by finding the most relevant audience to market to. The art of narrowing your target down to high-worth accounts and the likeliest to […]


Marketing, Software and Tools

10 QR Codes Facts That Will Give You The Chills

October 22, 2021

Via: Business 2 Community

QR Codes have become an integral part of how we communicate, sell, and interact with some of our favorite brands offline. These little bits of black and white code can transport customers in an instant to their favorite food, drinks, […]


Management, Strategy & Planning

2 Future-Proofing Components to Protect Your Growth

September 23, 2021

Via: Business 2 Community

Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of […]


Marketing, Sales Experience

Power Words and Marketing to Pleasure and Pain

April 2, 2021

Via: Business 2 Community

In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced in any direction by marketing to […]


Marketing, Software and Tools

Oribi raises $15.5 million to challenge Google Analytics with no-code marketing insights

February 17, 2021

Via: Venture Beat

Oribi, a no-code marketing analytics tool, has raised $15.5 million in a series B round of funding led by Ibex. The raise comes amid something of a boom for low-code/no-code platforms, spanning everything from web development and enterprise app building […]


Marketing, Software and Tools

Understanding Google Analytics: Terms You Need to Know

February 8, 2021

Via: Business 2 Community

Every website can benefit from installing Google Analytics to better understand the activity on their website. However, with dozens of reports available, it’s easy to get lost in rivers of data. It can also be difficult to use the reports […]


Marketing, Software and Tools

20+ Google Ads Tips and Tricks that Every eCommerce Seller Needs to Know

April 7, 2020

Via: Business 2 Community

If you’re looking for expert Google Ads tips, you’ve come to the right place! Being able to navigate Google Ads setup, optimization and management is the key to ensuring your PPC ads are working for you to drive highly targeted […]


Finance

67% of Small Businesses Spend More Than $10K a Year on Analytics

March 12, 2020

Via: Small Business Trends

Businesses now operate in a digital ecosystem generating a massive amount of data. And making sense of this information is key to ensure the success of your business. So, it is not surprising 67% of small businesses are spending more […]


Finance

The 4-Step Marketing Budget Process That Will Let You Win in 2020

November 8, 2019

Via: Business 2 Community

The marketing budget. You have it in hand, you look at it, and you think one of a few things. If you’re lucky, you might be saying, “WOW! I have so much extra budget this year – what can I […]


Management, Strategy & Planning

Using Analytics to Optimize Facility Performance & Reduce Costs

January 10, 2019

Via: Business 2 Community

The proverb “a stitch in time saves nine” goes back centuries but the principles are just as applicable to any modern operations. Unfortunately, too many facilities management departments still operate in a reactive manner, having to quickly put out fires […]


Management, Strategy & Planning

The 15 Most Profitable Small-Business Industries

August 23, 2017

Via: Entrepreneur

While a number of small businesses flop in their first year, a safe way to help your new venture be a success is by tapping into the right industry. From accounting to legal services to real estate — there are […]


Management, Strategy & Planning

How Analytics Fuel These 3 Retail Trends

July 20, 2017

Via: Business 2 Community

Rather than dismissing current retail trends as flash-in-the-pan fads, savvy retailers recognize that BI and analytics technology fuels many of these innovations. They use data to capitalize on these trends in new, innovative ways that don’t simply copy their competitors. […]


Management, Strategy & Planning

5 Tools That Will Make Your SEO Life Much Easier

July 19, 2017

Via: Search Engine Journal

Working with hundreds of clients and projects on a daily basis, digital agencies and SEO professionals with a lot of projects spend an enormous amount of time estimating, developing strategies, analyzing, and reporting. Simultaneously, the business has to grow, generate […]


Management, Strategy & Planning

3 Things Business Owners Need to Know About BI

May 30, 2017

Via: Entrepreneur

Business intelligence, or BI, is changing the way small to mid-size companies are making decisions, and it is creating significant advantages for those that do it well. If you are an entrepreneur, you know how important information is when it pertains to […]


Marketing, Software and Tools

10 Reasons Why Marketing Automation is Strictly Unavoidable

April 18, 2017

Via: Business 2 Community

When it comes to financial marketing, continual challenges are predominant. Be it cutting costs or converting leads into sales— there is always an added pressure of performing. Apart from that, marketers often fail to recognize the actual marketing initiative which […]


Finance

VR analytics startup Virtualitics raises $4.4 million

April 11, 2017

Via: Venture Beat

Virtual reality needs analytics to show developers where people are visiting in virtual worlds. And Virtualitics has raised $4.4 million to provide analytics for VR and augmented reality applications. Pasadena, Calif.-based Virtualitics has created data visualization and analytics tools for […]