Tag: analytics

November 30, 2023

Effective presentations are vital in securing new business and helping a firm grow. Thanks to advancements in technology, small businesses now have a wealth of tools available to them for delivering powerful presentations, quickly and efficiently. Benefits of Presentation Apps […]

September 8, 2023

Efficiently managing and boosting your YouTube channel greatly depends on using the right applications. These apps can streamline the process of learning how to use video marketing by making tasks smoother, improving content quality, and engaging your audience effectively. In […]

June 8, 2023

Your Instagram profile can help you increase your website traffic and even bring in more sales. Here are seven ways to grow your Instagram following in 2023. Optimize your profile The first step to growing your Instagram following is to […]

June 7, 2023

Social media trends are constantly changing, which means your business must evolve to continue engaging with — and selling to — customers on Facebook, Instagram, and other popular channels. Algorithm changes, social trends, and new platform features should inform the […]

June 5, 2023

This article will delve into seven core benefits of secure SaaS payment solutions for businesses, highlighting the transformative potential these systems possess. Streamlined Payment Process By using SaaS payments by Exact Payments, businesses can greatly streamline their payment processes. The […]

April 27, 2023

When it comes to marketing, a one-size-fits-all approach just doesn’t cut it anymore. Luckily, and as my CTO at the Strategic Advisor Board always says, “With big data and advanced analytics, businesses can create customized experiences tailored to each customer’s […]

March 6, 2023

It’s no secret that big data has changed the world. Capturing and processing information at scale have impacted every sphere of our lives, including health, wealth, business and leisure activities. Advertising is no exception, and marketers continue to discover how […]

November 23, 2022

Welcome to the exponential age! But first, perhaps, what is the exponential age? “When I say a technology is an exponential technology, I mean that it improves, on a price-performance basis, by at least 10% every year,” said Azeem Azhar, […]

November 17, 2022

Marketing can be a tricky balance. It’s not just about finding great ideas, but making them work for a target audience appropriately and meaningfully. It also comprises a number of parts, or “tools,” and wielding the right ones can be […]

January 7, 2022

The more the enterprise transitions from a mere digital organization to a fully intelligent one, the more data executives will come to realize that traditional monitoring and management of complex systems and processes is not enough. What’s needed is a […]

January 5, 2022

What is Predictive Data Modeling? Predictive modeling is a statistical technique that can predict future outcomes with the help of historical data and machine learning tools. Predictive models make assumptions based on the current situation and past events to show […]

November 3, 2021

Everywhere you look on the Internet, marketers are busy trying to make the best of their budget by finding the most relevant audience to market to. The art of narrowing your target down to high-worth accounts and the likeliest to […]

October 22, 2021

QR Codes have become an integral part of how we communicate, sell, and interact with some of our favorite brands offline. These little bits of black and white code can transport customers in an instant to their favorite food, drinks, […]

September 23, 2021

Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of […]

April 2, 2021

In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced in any direction by marketing to […]

February 17, 2021

Oribi, a no-code marketing analytics tool, has raised $15.5 million in a series B round of funding led by Ibex. The raise comes amid something of a boom for low-code/no-code platforms, spanning everything from web development and enterprise app building […]

February 8, 2021

Every website can benefit from installing Google Analytics to better understand the activity on their website. However, with dozens of reports available, it’s easy to get lost in rivers of data. It can also be difficult to use the reports […]

April 7, 2020

If you’re looking for expert Google Ads tips, you’ve come to the right place! Being able to navigate Google Ads setup, optimization and management is the key to ensuring your PPC ads are working for you to drive highly targeted […]

March 12, 2020

Businesses now operate in a digital ecosystem generating a massive amount of data. And making sense of this information is key to ensure the success of your business. So, it is not surprising 67% of small businesses are spending more […]

November 8, 2019

The marketing budget. You have it in hand, you look at it, and you think one of a few things. If you’re lucky, you might be saying, “WOW! I have so much extra budget this year – what can I […]