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What is COPPA and How Does It Affect How You Promote Your Business?

September 27, 2023

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Small businesses beware: If you run a website, an online service or a mobile app that collects information from children under the age of 13, you could be liable for hefty fines if you don’t comply with the Children’s Online Protection Privacy Act (COPPA).

What is COPPA?

In a nutshell, COPPA forbids website operators from collecting any personal information from any child under the age of 13 without explicit parental permission.

Personal information can include things as simple as names and addresses or even more complex identifiers such as geolocation identifiers, pictures or audio files, where such files contain the child’s voice.

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