Tag: marketing

April 12, 2024

When launching a new product or service, companies strive to build buzz and excitement to generate consumer interest. According to a new study from Binghamton University, strategic preannouncement marketing — carefully choosing when to release general information and when to […]

April 5, 2024

Wherever you are in your business journey, you’ll need a content strategy to communicate with external and internal audiences — whether they’re potential customers, new employees or other industry experts. As your business grows, your content strategy will naturally evolve. […]

April 2, 2024

Have you ever wondered how your favorite local spots seem to know exactly what you’re craving or what book you’d love to read next? This isn’t luck — it’s the power of artificial intelligence (AI) at work. The digital era […]

March 28, 2024

In this on-screen world we all share, the surest way to get your business noticed is through all the various media channels people see on their devices, whether that’s inclusion in newsfeeds, articles in online news outlets, featured segments on […]

March 5, 2024

Small businesses, with their limited resources and tight budgets, often face unique challenges in marketing. While trying to compete with larger companies, they can sometimes make critical errors that can impede their growth and success. Understanding these common mistakes can […]

February 29, 2024

Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. […]

February 28, 2024

When most of us think about a small business, we think about a local retailer, a restaurant owner, a service provider or a small manufacturing company. In a smaller organization, the owner is often the “face” of the business. After […]

February 28, 2024

As the United States commemorates Black History Month, corporate marketers must challenge the oversimplified perception of Black Americans as a monolithic group. The United States comprises a diverse array of Black experiences, encompassing descendants of enslaved Africans, recent immigrants from […]

February 27, 2024

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]

February 22, 2024

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own […]

February 21, 2024

When I started out as a marketer of both people and places, I’d learn as much as I could about my clients and then create collateral that presented them in their best possible light — relaying how educated and experienced […]

February 16, 2024

Establishing your brand as a leader in your industry is more crucial than ever. Around two-thirds of marketers — about 66% — recognize thought leadership as a “top priority” for their marketing organizations, but only some know what steps they […]

February 16, 2024

Instagram has become indispensable to any business’s digital marketing strategy, boasting over 1.3 billion active users, 3.76 billion daily visits and 500 million daily story users. This platform provides a substantial opportunity for businesses to engage with their target audience […]

February 15, 2024

Getting published as an author is a major milestone. Yet despite how hard it is to get published in the first place, it’s estimated that over 4 million new books were published in 2022 between traditional and self-published authors. That’s […]

February 14, 2024

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]

February 14, 2024

If you work with the right people, you don’t need to have all the right answers. I grew a marketing team from two to more than 80 employees in a handful of years. We’re still growing regularly to support Authority […]

February 13, 2024

The last thing any business wants to do is to be the cause of their own downfall purposely. However, sadly, this is the case for many small business owners, and there are multiple ways you can be instrumental in the […]

February 12, 2024

Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]

February 9, 2024

Whether it’s a plucky startup or an established name, if your business isn’t getting the attention it needs online, you may need to revise your marketing strategy. Search engine optimization (SEO) may sound complicated, but you don’t need to hire […]

February 9, 2024

Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl […]