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Tag: marketing


Marketing, Software and Tools

12 Best Practices for Google Ads that Search Marketers Need to Know

September 20, 2018

Via: Business 2 Community

In the past year, Google Ads paid search spend increased by 23%. In addition, nearly three-quarters of Google Ads marketers plan to increase their spend in the future. If Google Ads paid search is an important channel for you, we’ve […]


Marketing, Software and Tools

7 Reasons Chatbots Are a Unicorn Hack in Your Facebook Marketing Strategy

September 19, 2018

Via: Small Business Trends

As marketers, we’re looking for more reach, more leads, more conversions. Watching the steady decline of organic Facebook reach and the steady increase of Facebook ads costs has been a major challenge for Facebook marketers in 2018. But there’s a […]


Management, Proposal Management

Hired a Bad CMO? What to Do Now

September 18, 2018

Via: Business 2 Community

Marketing is the most critical function of any modern business. CEOs who have a top CMO are able to grow their top and bottom-line and frankly, have a lot more job security than those whose marketing leaders are B-players. There […]


Management, Strategic Management

What’s Your Marketing Strategy For Rebranding Your Business?

September 17, 2018

Via: Business 2 Community

If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You […]


Marketing, Sales Experience

Disorganization in the Sales Process: A Job for Automated Marketing and CRM

September 14, 2018

Via: Business 2 Community

The sales process is all too often a glaring source of inefficiency within businesses. Companies can address this problem by getting set up with CRM software and committing to a more systematic process. Disorganization in the sales process There’s nothing […]


Marketing, Sales Experience

Want to Double the Likelihood of an Online Sale with User-Generated Content?

September 13, 2018

Via: Business 2 Community

The profit potential of social media can’t be overlooked. As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. That’s […]


Marketing, Software and Tools

Which Is Better For Building Your Small Business: Pinterest Or Instagram?

September 13, 2018

Via: Business 2 Community

Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest. Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that […]


Marketing, Software and Tools

How to Maintain a Facebook Page for Your Small Business (INFOGRAPHIC)

September 12, 2018

Via: Small Business Trends

A whopping 80% of small businesses now use Facebook Pages for marketing. Understandably so, because there are over 2 billion monthly active users on Facebook and those numbers can’t be ignored. However, as more small businesses set up Facebook Pages […]


Marketing, Sales Experience

11 Ways to Boost Your E-commerce Sales During A Slowdown

September 12, 2018

Via: Business 2 Community

Amazon is now worth over a trillion dollars. If that’s not a sign that online shopping is growing faster than ever, we don’t know what is. So if your e-commerce business is experiencing a sales slowdown, it’s probably not for […]


Marketing, Software and Tools

How to Use Pinterest to Boost Traffic for Your Site

September 11, 2018

Via: Business 2 Community

Pinterest is a treasure trove of DIY projects and recipes for mason jar salads, but did you know that it can also be used to drive traffic to your site? If you’re struggling to grow your blog or website traffic […]