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Category: Sales Experience


Marketing, Sales Experience

A Marketer’s Guide To Successfully Navigating A Price War

February 8, 2024

Via: Entrepreneur

In the competitive world of business, price wars, despite their initial appeal, are rightly seen as a race to the bottom. When competitors are engaged in a downward spiral to offer the lowest prices, it can be demoralizing for businesses, […]


Marketing, Sales Experience

How A Focus On Health Can Drive New Year’s Sales

December 15, 2023

Via: Small Business Trends

When we think about winter shopping trends, both customers and businesses alike tend to get stuck in the holiday season. From Black Friday and Cyber Monday to the days before and after Christmas, the emphasis is on shopping for gifts. […]


Marketing, Sales Experience

Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient

December 14, 2023

Via: Entrepreneur

Should PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among business experts. While PR professionals traditionally focus on brand awareness, reputation and media exposure, business owners want to […]


Marketing, Sales Experience

Make Time Available for Selling

December 7, 2023

Via: Small Business Trends

Time available for selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. Thinking of sellers chained to their desks, constantly on Zoom, telephone, or other meetings. […]


Marketing, Sales Experience

Holiday Trends Your Business Should Know for Black Friday 2023 (and Beyond)

November 20, 2023

Via: CO

The Black Friday/Cyber Monday (BFCM) shopping bonanza is poised to be a solid one for merchants this year, despite increasing competition for holiday spending dollars from company-specific promotions such as Amazon Big Deal Days and others. According to Deloitte’s 2023 […]


Marketing, Sales Experience

Don’t Drive Your Customers Away!

November 3, 2023

Via: Small Biz Club

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to drive your customers away? We […]


Marketing, Sales Experience

How to Turn Every Employee into a Sales Superstar

October 27, 2023

Via: Entrepreneur

Iadmit it. For years, I hated the idea of selling. In fact, I turned down sales jobs. However, when I started my own business, it became a priority. Most small business owners love what they do. They enjoy developing the […]


Marketing, Sales Experience

6 Tips for Selling Your Products at a Farmers Market

October 11, 2023

Via: Small Biz Club

Farmers markets are gathering places for farmers, artisans, and vendors to offer their products to local citizens. They have become a staple of the season and are a huge growth opportunity for any business owner. However, standing out in a […]


Marketing, Sales Experience

How to Perform Sales Data Analysis + Key Sales Metrics

September 29, 2023

Via: Small Business Trends

Sales drive businesses. While that statement might be universally acknowledged, what often goes unnoticed is the sheer gold mine of insights that sales data analysis offers. By diving deep into your sales metrics and data, you’re not just counting profits […]


Marketing, Sales Experience

Sales Conversion Rate: Mastering the Numbers

September 13, 2023

Via: Small Business Trends

Hey there, savvy entrepreneurs and business aficionados! Today, we’re cutting through the noise to focus on one metric that’s a real game-changer for any business: the sales conversion rate. This number can literally make or break your business, so it’s […]


Marketing, Sales Experience

Customer Service Strategies That Boost Sales

August 28, 2023

Via: CO

Customers are loyal to brands and businesses that provide great service and whose products are tailored to their specific needs. In fact, according to a Zendesk survey, 81% of consumers say a positive customer service experience increases their chances of […]


Marketing, Sales Experience

88 Great Sales Tips to Supercharge Your Sales Strategy

August 25, 2023

Via: Small Business Trends

Crafting an effective sales strategy is key to boosting your business’s success. In this article, we delve into the world of sales with 88 potent tips to elevate your approach. Covering a spectrum of techniques, from prospecting to closing, this […]


Marketing, Sales Experience

Setting Sales Goals: 10 Expert Tactics and Practical Examples

August 25, 2023

Via: Small Business Trends

For small businesses, setting sales goals isn’t merely a task on a to-do list; it’s a strategic compass that directs growth and paves the way for sustained success. Sales goals offer clarity, ensuring every team member knows where they’re headed […]


Marketing, Sales Experience

7 Thrifty Techniques to Keep Your Product Cost-Effective

August 7, 2023

Via: Small Biz Club

Are we really navigating choppy economic waters, with change being the only constant? But fear not; here are seven ingenious strategies to keep your product cost-effective even as the economy makes for unpredictable waves of activity. Embrace Bulk Purchases Who […]


Marketing, Sales Experience

How to Sell Books Online: A Guide for Small Businesses

August 4, 2023

Via: Small Business Trends

If you own a small business and are looking to expand your reach, increase revenue, and tap into a vast market of book lovers, selling books online could be the perfect opportunity. This guide will walk you through the essential […]


Marketing, Sales Experience

What Makes a Good Salesperson: Uncovering the Qualities of Successful Salespeople

August 2, 2023

Via: Small Business Trends

What makes a good salesperson? Salespeople serve as the vanguard of a company’s success. They transform strategies into tangible results, breathe life into products and services, and ultimately create valuable connections that drive revenue. Whether you’re about to hire your […]


Marketing, Sales Experience

Sales Demo Success: Tips and Tricks for Small Businesses

August 2, 2023

Via: Small Business Trends

A sales demo is a critical stage in the customer’s journey, and it often plays a decisive role in closing a sale. Especially for small businesses, a well-executed demo can be a game-changer, creating the ideal opportunity to showcase the […]


Marketing, Sales Experience

70% of Small Business Owners Say Online Marketplaces Help Them Boost Sales — and Now It Can Be True For You.

July 25, 2023

Via: Entrepreneur

For more than a decade, July has served as Independent Retailer Month, a time to celebrate the strides independent retailers make in their local communities. This year, there is much to celebrate. For every $100 spent at an independent retailer, […]


Marketing, Sales Experience

TikTok for Business: How to Make Videos That Drive Sales

July 24, 2023

Via: CO

Since its release in 2016, TikTok has become an invaluable tool for small businesses. A recent study found that, of small businesses currently using TikTok, 78% say they plan on increasing their investment in the platform. It’s easy to see […]


Marketing, Sales Experience

What is a Sales Forecast? An Essential Guide for Small Businesses

July 17, 2023

Via: Small Business Trends

The knack of predicting the future isn’t exclusive to crystal balls and fortune tellers. Sales forecasting serves a similar purpose in the business world, especially for small businesses. Unveiling the mystery behind your business’s future sales can help you make […]