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Category: Sales Experience


Marketing, Sales Experience

5 Influencer Marketing Trends You Need to Know for 2018

December 15, 2017

Via: Business 2 Community

In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone – that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media marketing fad. In fact, it’s currently […]


Marketing, Sales Experience

4 Sales Lessons I Learned Sitting On the Other Side

December 12, 2017

Via: Business 2 Community

I spend the majority of my time helping companies market and sell their products and services, but from time to time I engage with salespeople pitching new products to me. When I get to sit on the other side of […]


Marketing, Sales Experience

10 Offline Marketing Strategies That Still Work Today

December 6, 2017

Via: Entrepreneur

Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers […]


Marketing, Sales Experience

10 Big SEO Tips to Get More Sales on Black Friday

November 17, 2017

Via: Search Engine Journal

Did you know that Black Friday isn’t actually the biggest shopping day of the year, nor is Cyber Monday? It’s actually the Saturday before Christmas. Regardless, Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for […]


Marketing, Sales Experience

Why Marketing Plans Don’t Work

November 9, 2017

Via: Business 2 Community

Marketing Plans Should Start with the Buyer’s Needs … Not Yours I can’t blame marketers for avoiding the development of marketing plans, launch plans or any other version of a strategic plan. This apparently reasonable request usually requires countless hours […]


Management, Marketing, Sales Experience, Strategic Management

Finding Success in Sales: Becoming a Purpose-Oriented Sales Professional

November 6, 2017

Via: Business 2 Community

Anyone who works in sales—whether it’s as a salesperson, a sales manager, or a client networking executive—knows the job is highly rewarding, but it doesn’t come without its fair share of hard work, disappointment, and fatigue. Just like any other […]


Marketing, Sales Experience, Software and Tools

How to Build a Winning Holiday Marketing Campaign for Your Ecommerce Store

November 1, 2017

Via: Business 2 Community

It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all […]


Marketing, Sales Experience

8 Tips for Boosting Revenue on the Top Offline Sales Day of the Year

October 31, 2017

Via: Small Business Trends

Online shopping has become more popular, and is projected to grow even more so this holiday shopping season. According to a survey by Euclid, 42 percent of consumers plan to spend the bulk of their holiday budgets shopping online, up […]


Marketing, Sales Experience

How to Measure the Results of B2B Influencer Marketing

October 30, 2017

Via: Business 2 Community

Still on the fence about influencer marketing? Consider this stat: 49% of people say they rely on third party recommendations before making purchase decisions. This illustrates why B2B influencer marketing is growing in power and popularity among many marketers. But […]


Marketing, Sales Experience

5 Ways to Prepare Your Online Business for Increased Sales

October 30, 2017

Via: Small Business Trends

U.S. ecommerce sales are expected to grow by about 3 percent this holiday season compared to last year, according to research from eMarketer. That’s pretty moderate growth. But small ecommerce businesses still need to be prepared for an influx of […]