Category: Marketing Strategy

July 17, 2024

Increasing the success of any marketing campaign requires using a variety of metrics derived from different sources of data. However, not all metrics are helpful. In fact, focusing too much on popular metrics believed to be authoritative – like website […]

July 8, 2024

A recent study in the Strategic Entrepreneurship Journal suggests that consumers not only want brands to be authentic, but they’re also increasingly skeptical of what it means to be “authentic.” “The modern consumer is jaded, skeptical, and even cynical about […]

June 24, 2024

As businesses vie for visibility in a saturated market, the key to increasing brand awareness isn’t just creating compelling content — it’s maintaining a consistent, effective and efficient content engine that evolves with your audience’s demands over time. Where many […]

June 12, 2024

Starting an online business has never been easier, thanks to the array of digital tools available today. One of the most effective ways to create a profitable online venture is by building a classified ads website. If you’re a Joomla […]

May 13, 2024

Building and regularly using an email list is one of the best ways to grow your business. However, a certain percentage of customers will inevitably unsubscribe. That’s why it’s important to understand the laws and best practices regarding email unsubscribes. […]

May 9, 2024

Every small business owner understands the hustle. You wear many hats, navigate a competitive landscape, and constantly strive to build a loyal customer base. Luckily, there are dedicated times throughout the year, like Small Business Month (May) and Small Business […]

May 8, 2024

In today’s tough market, it’s vital for any company to get noticed, especially smaller ones trying to carve out a space for themselves. Often, these companies face hurdles because they don’t have as many resources. But there’s good news: even […]

April 29, 2024

You know you need to market your business, but coming up with a marketing budget is challenging. Marketing budgets can vary substantially depending on your business goals, industry, and the type of clients you work with. Here are six steps […]

April 25, 2024

In the ever-evolving competitive landscape, sales are the driving force behind every successful business enterprise. However, it’s easier said than done to devise strategies for boosting sales. And trust us, we have been there too. Sometimes, even the best strategies […]

April 18, 2024

Looking to spread the word about your business without spending a cent? No matter what type of business you operate, these free digital marketing tools can help boost your visibility and bring in new business. Restaurants, retailers, and service professionals […]

April 12, 2024

When launching a new product or service, companies strive to build buzz and excitement to generate consumer interest. According to a new study from Binghamton University, strategic preannouncement marketing — carefully choosing when to release general information and when to […]

April 5, 2024

Wherever you are in your business journey, you’ll need a content strategy to communicate with external and internal audiences — whether they’re potential customers, new employees or other industry experts. As your business grows, your content strategy will naturally evolve. […]

April 2, 2024

Have you ever wondered how your favorite local spots seem to know exactly what you’re craving or what book you’d love to read next? This isn’t luck — it’s the power of artificial intelligence (AI) at work. The digital era […]

April 1, 2024

I recently attended a meeting where my managing broker suggested we consider alternative names for cold calling. Although I was initially a little resistant, the idea of renaming a task has grown on me. Since cold calling sounds so cold, […]

March 28, 2024

As a small business owner, you know that effective email marketing can be a game-changer for your company. The right strategy engages audiences, increases open rates, and drives conversions. But with so many rules and best practices to consider, it […]

March 28, 2024

In this on-screen world we all share, the surest way to get your business noticed is through all the various media channels people see on their devices, whether that’s inclusion in newsfeeds, articles in online news outlets, featured segments on […]

March 19, 2024

In the ever-evolving landscape of marketing, staying ahead of the curve is crucial. As we move into 2024, several key trends are emerging, reshaping how small businesses connect with their audiences. Here are the top 10 trends to watch: 1. […]

March 19, 2024

Email marketing is a powerful tool for businesses, allowing direct communication with customers and prospects. Understanding the impact of email campaigns is essential for shaping effective strategies. In this comprehensive article, we’ll explore 100 email marketing statistics that every business […]

March 18, 2024

When it comes to navigating the vast landscape of the internet, internal links play a crucial role in guiding both users and search engines through the digital maze. These seemingly humble links hold the key to not just enhancing your […]

March 12, 2024

In the competitive world of small business, standing out can be challenging. Guerrilla marketing, known for its unconventional and cost-effective methods, offers a solution. These creative tactics aim to captivate the audience in unexpected ways, generating buzz and enhancing brand […]