You know you need to market your business, but coming up with a marketing budget is challenging. Marketing budgets can vary substantially depending on your business goals, industry, and the type of clients you work with. Here are six steps to create a marketing budget for your business.
Outline your marketing goals
The first step is to come up with clear and measurable marketing goals. Identify short-term and long-term goals and set key performance indicators (KPIs). Here are some examples of marketing goals:
