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Tag: business


Marketing, Sales Experience

5 Times Your Content Can’t Save You

October 16, 2017

Via: Business 2 Community

Like most other content strategists, I spend a lot of time writing about what well-planned, well-executed content marketing can do for you, your brand, your product, etc. One area that tends to be neglected, however, is what content marketing can’t […]


Management, Strategic Management

How to Get New Clients at Every Stage of Your Business

October 16, 2017

Via: Search Engine Journal

I remember when I first went out on my own to build my business. Because I planned to bootstrap the product into existence, I needed to pick up some consulting work to cover my own bills before I felt comfortable […]


Management, Proposal Management

3 Things Business Owners Should Stop Doing Now

October 11, 2017

Via: Business 2 Community

Do you want some more time in your day? I do! Sometimes when I’m heading to bed my head is filled with all the things I still have to do tomorrow. Business owners never have a shortage of things to […]


Legal

Keep Your Business Fraud-Free With These 3 Steps

September 15, 2017

Via: Entrepreneur

Much to the chagrin of honest entrepreneurs and consumers, fraud and identity theft have been booming as of late. A study by Javelin Strategy & Research indicates fraud incidents rose by 16 percent in 2016, with losses increasing by about […]


Management, Strategic Management

Thinking about an Exit Plan? Read These 4 Tips First

September 13, 2017

Via: Small Business Trends

I want to see bucketfuls of cash at the end of running my business…how about you? You may be so busy with your business and may not be thinking about its long-term future, but what is your end goal with […]


Management, Strategic Management

5 PR Strategies That Will Amp Up Your Business

September 1, 2017

Via: Business 2 Community

Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. It keeps you focused so you can reach your goals. […]


Marketing, Software and Tools

5 Benefits of Creating a Facebook Group for Your Business

August 30, 2017

Via: Entrepreneur

Many entrepreneurs create a Facebook page for their business, expecting it to be a goldmine of engagement, referral traffic and sales. Unfortunately, most business pages fail and turn into a dead zone. To make pages work, you need to run […]


Management, Strategic Management

3 Ways a Midwest Mindset Can Build a Better Business

August 30, 2017

Via: Entrepreneur

Funding — it giveth and it taketh away. Few things feel better than that first round because it validates your idea and sets it on a path. At the same time, your company is now on the clock with a […]


Management, Strategic Management

Event strategy for startups: When to attend, sponsor, or skip

August 28, 2017

Via: Venture Beat

Conferences are an important part of a startup’s strategy. They’re where you meet new customers and potential partners, foster existing relationships, and raise brand awareness. However, events can be a huge drain on your financial and company resources, and it’s […]


Management, Strategic Management

Follow These 9 Steps to Copy Zappos’ Exceptional Customer Service Strategy

August 25, 2017

Via: Entrepreneur

Today more than ever, customer service really matters. Technology is starting to replace many conventional human interactions, but is that a good thing? We all know robot customer service reps fall short, and not meeting your customers’ expectations has a […]