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Marketing, Marketing Strategy

Are You the Face of Your Business? You Shouldn’t Be — These 3 Practices Can Help You Change Your Branding

February 28, 2024

Via: Entrepreneur

When most of us think about a small business, we think about a local retailer, a restaurant owner, a service provider or a small manufacturing company. In a smaller organization, the owner is often the “face” of the business. After […]


Marketing, Marketing Strategy

Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect

February 28, 2024

Via: Entrepreneur

As the United States commemorates Black History Month, corporate marketers must challenge the oversimplified perception of Black Americans as a monolithic group. The United States comprises a diverse array of Black experiences, encompassing descendants of enslaved Africans, recent immigrants from […]


Marketing, Marketing Strategy

Here’s How You Can Empower Your Small Business With Big Goals Amid Ramadan This Year

February 27, 2024

Via: Entrepreneur

The Holy Month of Ramadan, deeply rooted in cultural and spiritual traditions, brings about one of the biggest shopping moments in the Middle East. How big? In 2024, online shoppers are predicted to spend as much as US$39 billion during […]


Marketing, Marketing Strategy

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

February 27, 2024

Via: Entrepreneur

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]


Management, Strategy & Planning

4 Hard Truths You Must Accept to Become Successful

February 27, 2024

Via: Entrepreneur

In the intricate tapestry of entrepreneurship, success can depend on an entrepreneur’s ability to embrace the tough realities that define their journey. We’re exploring the four hard truths that every entrepreneur must confront to thrive in business truly. While these […]


Leadership & Career Development, Management

Incorporating This Simple Activity Into Your Daily Routine Can Boost Your Productivity, Creativity and Business

February 20, 2024

Via: Entrepreneur

After experiencing burnout in 2017 due to excessive work, I turned to daily long walks in nature as a form of recovery. This simple yet profound activity has since become an integral part of my routine, not only aiding in […]


Marketing, Marketing Strategy

Blending Nostalgia and Social Media, Actress Melissa Gilbert Takes Her Modern Startup Back to the Prairie

February 20, 2024

Via: CO

For Melissa Gilbert, portraying Laura Ingalls on the 1970’s TV series “Little House on the Prairie” was more than job. It was a way of life that she still embraces. “No matter where I’ve gone, no matter what I’ve done, […]


Marketing, Software and Tools

AI Marketing: 8 Practical Tips for Your Business

February 19, 2024

Via: Small Biz Club

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is, how it can help your […]


Management, Product Management

3 Empowerment Levels in Product Management

February 19, 2024

Via: Roman Pichler

Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. Level one represents the authority to decide […]


Leadership & Career Development, Management

Most Business Partnerships Fail — 5 Hacks to Make Sure Yours Stays Intact

February 19, 2024

Via: Entrepreneur

I’ve been thinking about the alchemy of impactful partnerships a lot lately: We’ve been lucky to have some amazing partnership wins over the last decade — and plenty of failures, too. Over time, my team and I have gotten better […]


Legal

SBA Launches Enhanced Equity Action Plan to Bolster Small Business Growth and Economic Equity

February 19, 2024

Via: Small Business Trends

Isabel Casillas Guzman, the U.S. Small Business Administration (SBA) Administrator, has unveiled an updated Equity Action Plan in a bid to foster inclusivity and economic opportunity. This initiative is set to transform the landscape for America’s 33 million small businesses […]


Management, Strategy & Planning

Which Franchise Model Is Right for You? Here’s How to Choose

February 13, 2024

Via: Entrepreneur

Amajor decision potential business owners must make when considering a franchise is determining what type of business they should run. There are thousands of brands and concepts, but franchises generally fall under two business models: “brick-and-mortar” and “service-based.” Think about […]


Management, Strategy & Planning

My Project is Like a Three-Ringed Circus

February 13, 2024

Via: Small Biz Club

Sometimes a project can feel like a three-ringed circus. You are managing the schedule, the budget, and the requirements, and at the same time, you’ve got to consider the stakeholders, team members, and the organization. In this Manage This podcast, […]


Marketing, Marketing Strategy

5 PR Tips Any Company Can Use to Get Media Coverage

February 12, 2024

Via: Entrepreneur

Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]


Management, Strategy & Planning

Trend Forecasters on Four Key Consumer Trends Set to Impact Business in 2024

February 12, 2024

Via: CO

Trend forecasters identify the macro social, economic, and cultural shifts that will impact an ever-evolving consumer landscape, providing context to understand how and why consumers’ views and priorities change year over year. This year, trend experts already seem to agree […]


Leadership & Career Development, Management

The Difference Between Startup Success and Failure Comes Down to This One Thing

February 12, 2024

Via: Entrepreneur

In every company, employees are an invaluable resource. Not only are they the ones who help startups hit the ground running, working fast and furious to meet outrageous goals, but they also bring an incredible background of education, experience, abilities, […]


Finance

Is Crowdfunding Taxable?

February 6, 2024

Via: Small Business Trends

There are obligations you should understand when dealing with the money raised from crowdfunding. In a nutshell, there are tax implications. It can be considered taxable income. But there are some exceptions to the tax law in the USA. Confused? […]


Finance

How to Get an SBA Loan

February 6, 2024

Via: Small Business Trends

Are you looking to start or grow your business but need financing? SBA loans might be a great option for you. An SBA loan is government-backed and can help any qualified business owner get the funding they need. This article […]


Marketing, Marketing Strategy

‘Human Content Ranks Higher Than AI Content.’ New Marketing Insights From Neil Patel.

February 5, 2024

Via: Entrepreneur

Neil Patel’s extensive experience has taught him that the human touch is irreplaceable in marketing. While artificial intelligence (AI) has made significant advancements, Patel firmly believes in the power of human-created content. In his interview, he highlights that human-created content […]


Marketing, Marketing Strategy

4 Ways Small Business Owners Can Capitalize on Big Events

February 5, 2024

Via: Entrepreneur

More than 100 million people are gearing up to watch the big game on Sunday. Between watch parties, wings, beverages, commercials, the halftime show and much more, excitement is widespread. Beyond entertainment, the game serves as a super opportunity for […]