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Category: Marketing


Marketing, Marketing Strategy

Why Focusing on Popular Metrics is Harming Your Marketing Strategy

July 17, 2024

Via: Small Business Trends

Increasing the success of any marketing campaign requires using a variety of metrics derived from different sources of data. However, not all metrics are helpful. In fact, focusing too much on popular metrics believed to be authoritative – like website […]


Marketing, Software and Tools

Maximizing ROI with Advanced Insurance Claims Management Software

July 12, 2024

Via: Small Biz Club

Maximizing ROI with advanced software starts with leveraging AI and automation technologies. By integrating these tools, insurers can streamline their operations, leading to reduced operational costs and improved productivity. Implementing insurance claim management systems enhances the overall efficiency of claims […]


Marketing, Software and Tools

OneRail expands horizons with OrderBot acquisition: A strategic move to transform order management

July 9, 2024

Via: Venture Beat

In a significant move to enhance its last-mile delivery capabilities and broaden its international presence, OneRail has announced the acquisition of OrderBot, a modern Order Management System (OMS). Bill Catania, CEO of OneRail, provided insights into the strategic goals behind […]


Marketing, Marketing Strategy

How to Be a More Authentic Entrepreneur (and How It Can Help Your Business)

July 8, 2024

Via: CO

A recent study in the Strategic Entrepreneurship Journal suggests that consumers not only want brands to be authentic, but they’re also increasingly skeptical of what it means to be “authentic.” “The modern consumer is jaded, skeptical, and even cynical about […]


Marketing, Software and Tools

Key Elements Every Business Website Needs

July 8, 2024

Via: CO

Your company’s website is often the first thing a potential customer will see, so creating a solid website is crucial. Your website establishes your business’s credibility and showcases its products and services in the best light possible. Here are six […]


Marketing, Software and Tools

Mastering LinkedIn Analytics: A 5-Step Guide

July 3, 2024

Via: Small Biz Club

To maximize the impact of your LinkedIn Business Profile, it’s crucial to harness the power of LinkedIn Analytics. In this blog post, we’ll explore the five key steps to utilizing and mastering LinkedIn Analytics to enhance your business profile. Step […]


Marketing, Software and Tools

New Senate Bill May Help Small Businesses with AI Training

June 27, 2024

Via: Small Business Trends

A new Senate bill may make it easier for small businesses to make use of AI. The bipartisan bill would direct the Department of Commerce to partner with the Small Business Administration to create and distribute AI training resources to […]


Marketing, Marketing Strategy

Vocable AI introduces instant content strategy and planning with a single click

June 24, 2024

Via: Venture Beat

As businesses vie for visibility in a saturated market, the key to increasing brand awareness isn’t just creating compelling content — it’s maintaining a consistent, effective and efficient content engine that evolves with your audience’s demands over time. Where many […]


Marketing, Software and Tools

How to Leverage AI for Your Small Business

June 24, 2024

Via: Small Biz Club

Small businesses can leverage AI to automate tasks, enhance marketing strategies, and improve efficiency, while keeping ethical considerations in mind. If you run a small business, you can learn how to effectively utilize artificial intelligence (AI) in many different operations. […]


Marketing, Software and Tools

TikTok Unveils Symphony Digital Avatars and AI Dubbing

June 19, 2024

Via: Small Business Trends

TikTok has launched Symphony Digital Avatars, AI Dubbing for global translations, and Symphony Collective at TikTok World 2024. These new tools look to help creators and brands produce content that stands out on TikTok. Symphony’s suite of AI-powered solutions blends […]


Marketing, Sales Experience

4 Mistakes To Avoid When Selling Your Business

June 13, 2024

Via: Small Biz Club

You put a lot of time and effort into building your practice to be what it is today, but you might be looking to retire or move on to a new business venture. Regardless, you want to make the right […]


Marketing, Marketing Strategy

How to Build an Online Business with Classified Ads Software for Joomla

June 12, 2024

Via: Small Biz Club

Starting an online business has never been easier, thanks to the array of digital tools available today. One of the most effective ways to create a profitable online venture is by building a classified ads website. If you’re a Joomla […]


Marketing, Software and Tools

Apple Intelligence first reactions: from ‘pure slop’ to ‘excellent work’

June 11, 2024

Via: Venture Beat

Apple had been among the tech giants most conspicuously absent from — or at least, low-key about — the generative AI craze, at least until today. At its annual Worldwide Developer Conference (WWDC 2024) in Cupertino, California, the company unveiled […]


Marketing, Software and Tools

Building Your E-Commerce Website From Scratch: A Small Business Guide

June 10, 2024

Via: CO

Creating an e-commerce website is a daunting task. Yet, it’s a project you can tackle with a solid strategy, an understanding of the best practices, and a step-by-step guide. More importantly, starting with the right online site builder and e-commerce […]


Marketing, Software and Tools

How Inventory Management Software Can Revolutionize Your Restaurant Business

June 6, 2024

Via: Small Biz Club

The art of managing a restaurant involves handling many things, from giving remarkable food and service to controlling money matters and operations. Among all these elements, inventory control is very important for running a successful restaurant. If the inventory is […]


Marketing, Software and Tools

Choosing the Right Time Clock Software for Your Business Needs

June 6, 2024

Via: Small Biz Club

As a business owner with various employees, it is crucial to keep track of your employees attendance and working hours. Time clock software can help you do this in an organized way. However, though the major feature of time clock […]


Marketing, Software and Tools

Why Is It So Difficult To Use Project Management Software Well?

June 5, 2024

Via: The Digital Project Manager

25% of organizations state they do not have the right technology for collaborative project work. This is a telling insight that informs why some find project management software more of a puzzle than a solution and seek the answer to […]


Marketing, Software and Tools

Free Stock Photo Websites for Small Businesses

May 28, 2024

Via: CO

Visual elements are a key component of modern digital marketing. In fact, content supported by images has been shown to be more effective at reaching a broader audience: The chances of receiving more views increase by 94% compared to publishing […]


Marketing, Software and Tools

IBM and Salesforce Announce Strategic AI and Data Partnership

May 23, 2024

Via: Small Business Trends

Salesforce and IBM announced a strategic partnership to leverage AI and data to drive business innovation. This collaboration combines IBM’s data foundation and AI capabilities with Salesforce’s customer relationship management (CRM) expertise. The strategic partnership between IBM and Salesforce represents […]


Marketing, Software and Tools

Explore the Viability and Strategy of Reseller Hosting in 2024  

May 23, 2024

Via: Small Biz Club

When and how is reseller hosting viable in 2024, how to choose a parent host, how to create a hosting package to offer, pricing your services. Is reseller hosting viable in 2024? By 2025, the web hosting industry is expected […]