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Category: Marketing


Marketing, Software and Tools

How to Run YouTube Ads for Brand Awareness

May 21, 2018

Via: Business 2 Community

A lot of brands use YouTube Ads in attempt to get immediate conversions, treating it the same way they’d use Facebook Ads or Twitter Ads. They are, however, staunchly different platforms, and while it’s definitely possible to optimize for conversions […]


Marketing, Software and Tools

SEO Fundamentals: Your Guide to SEO Success Factors in 2018

May 18, 2018

Via: Search Engine Journal

Ready to learn the secret to search engine optimization (SEO)? Well, I hate to break it to you, but there really is no secret. There is no secret sauce. There is no secret recipe. SEO isn’t about magic tricks or […]


Marketing, Software and Tools

8 Things You Should Know Before Buying CRM Software

May 17, 2018

Via: Business 2 Community

Improving efficiency and minimizing manual tasks to the barest minimum are the pursuit of every business. One of the ways to ensure you’re always on top of your game is by using a Customer Relationship Management (CRM) system. This is […]


Marketing, Sales Experience

Digital Selling Skills Elite Sales Professionals Use Daily

May 17, 2018

Via: Business 2 Community

The modern business world has modern sellers. For every modern seller is a digitally savvy sales professional. Digital skills are non-negotiable in the modern business environment; digital selling skills are a necessity to maintain a competitive edge in our digitally […]


Marketing, Software and Tools

5 Ways AI Is Transforming Digital Marketing

May 15, 2018

Via: Business 2 Community

AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing month, AI becomes ever more integral to our world. Last week […]


Marketing, Software and Tools

Content Marketing Best Practices: The Things You Think Are True

May 8, 2018

Via: Business 2 Community

I love reading about content marketing best practices. I devote a good chunk of time each morning to keeping up with what’s going on in the industry. But I don’t let best practices give me my marching orders. And neither […]


Management, Marketing, Software and Tools, Strategic Management

10 Expert Tips for Using Social Media as a Public Relations Tool

May 8, 2018

Via: Small Business Trends

A good small business marketing strategy often includes a number of different components. Public relations, social media, email marketing, blogging and online ads may all factor into the mix in some form. But in some cases, those different categories tend […]


Management, Marketing, Proposal Management, Sales Experience

Shaping Our Customers’ “Why”

May 7, 2018

Via: Business 2 Community

I recently shared my thoughts about applying Simon Sinek’s “Start With Why” concept (also known as The Golden Circle) to the sales process. I used Sinek’s framework to make the point that our best customers don’t just buy what we […]


Marketing, Software and Tools

Improve Your Content Idea Generation with These 4 Tools

May 7, 2018

Via: Business 2 Community

Creating original and fresh articles for your niche each day can be a challenge. The right resources can help you write about relevant topics for your audience. Would you like to grow your blog? Take advantage of these content tools, […]


Marketing, Software and Tools

Want to Get Your Business Site Ready for Google’s Mobile First Index? Read This!

May 4, 2018

Via: Small Business Trends

Speeding up your site is not optional. And time is short before Google rolls out their Mobile First Index and Google Speed Update in July. Even Facebook announced they are putting sites that load faster at the top of news […]