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Category: Marketing


Marketing, Marketing Strategy

5 Ways to Get on the Media’s Good Side (and Stay There)

March 28, 2024

Via: Entrepreneur

In this on-screen world we all share, the surest way to get your business noticed is through all the various media channels people see on their devices, whether that’s inclusion in newsfeeds, articles in online news outlets, featured segments on […]


Marketing, Software and Tools

AI-Powered Marketing Automation: Streamlining Workflows for Efficiency

March 22, 2024

Via: Entrepreneur

In the age of information overload, businesses grapple with the challenge of managing and analyzing vast amounts of data to derive actionable insights. Welcome to the world of AI-powered marketing automation – where innovation meets optimization for unparalleled success in […]


Marketing, Marketing Strategy

The Top 10 Marketing Trends 

March 19, 2024

Via: Small Biz Club

In the ever-evolving landscape of marketing, staying ahead of the curve is crucial. As we move into 2024, several key trends are emerging, reshaping how small businesses connect with their audiences. Here are the top 10 trends to watch: 1. […]


Marketing, Software and Tools

9 Best Bookkeeping Software for Small-Business Owners

March 19, 2024

Via: Small Business Trends

In the fast-paced world of small business, keeping accurate and up-to-date financial records is not just a necessity; it’s the backbone of success. As the digital age continues to evolve, the tools and resources available to small business owners have […]


Marketing, Marketing Strategy

100 Email Marketing Statistics Every Business Should Know

March 19, 2024

Via: Small Business Trends

Email marketing is a powerful tool for businesses, allowing direct communication with customers and prospects. Understanding the impact of email campaigns is essential for shaping effective strategies. In this comprehensive article, we’ll explore 100 email marketing statistics that every business […]


Marketing, Marketing Strategy

Optimizing SEO: A Guide to Creating Internal Links in WordPress

March 18, 2024

Via: Small Biz Club

When it comes to navigating the vast landscape of the internet, internal links play a crucial role in guiding both users and search engines through the digital maze. These seemingly humble links hold the key to not just enhancing your […]


Marketing, Software and Tools

Email Compliance Guide: 5 Steps Small Businesses Can Take to Stay Secure

March 15, 2024

Via: Small Business Trends

Email is a vital communication resource that many small businesses rely on to send sensitive, confidential information inside and outside the organization. The prevalence of email as a business tool and the necessity for an email compliance guide underscore its […]


Marketing, Marketing Strategy

Creative Guerrilla Marketing Tactics for Small Business Success

March 12, 2024

Via: Small Biz Club

In the competitive world of small business, standing out can be challenging. Guerrilla marketing, known for its unconventional and cost-effective methods, offers a solution. These creative tactics aim to captivate the audience in unexpected ways, generating buzz and enhancing brand […]


Marketing, Sales Experience

Amazon Selling Tips for Small Businesses

March 11, 2024

Via: CO

In this edition of “Ask the Board,” we’re pleased to feature Katy Luxema, Owner of Big Dill Pickleball Co., a company that sells pickleball paddles and related gear online. She shares her tips on how businesses can successfully sell their […]


Marketing, Marketing Strategy

Learn How Mobile SEO Is Increasing Conversion Rates

March 8, 2024

Via: Small Biz Club

One of my clients, who seamlessly runs his business from his smartphone, is a testament to our growing love of our mobile devices and the power of mobile search engine optimization (SEO). In industries like healthcare, sales, construction, retail and […]


Marketing, Marketing Strategy

Common Marketing Mistakes Small Businesses Should Avoid

March 5, 2024

Via: Small Biz Club

Small businesses, with their limited resources and tight budgets, often face unique challenges in marketing. While trying to compete with larger companies, they can sometimes make critical errors that can impede their growth and success. Understanding these common mistakes can […]


Marketing, Marketing Strategy

7 Ways to Create a Seamless Marketing Campaign Across All Platforms

February 29, 2024

Via: Entrepreneur

Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. […]


Marketing, Marketing Strategy

Are You the Face of Your Business? You Shouldn’t Be — These 3 Practices Can Help You Change Your Branding

February 28, 2024

Via: Entrepreneur

When most of us think about a small business, we think about a local retailer, a restaurant owner, a service provider or a small manufacturing company. In a smaller organization, the owner is often the “face” of the business. After […]


Marketing, Marketing Strategy

Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect

February 28, 2024

Via: Entrepreneur

As the United States commemorates Black History Month, corporate marketers must challenge the oversimplified perception of Black Americans as a monolithic group. The United States comprises a diverse array of Black experiences, encompassing descendants of enslaved Africans, recent immigrants from […]


Marketing, Marketing Strategy

Here’s How You Can Empower Your Small Business With Big Goals Amid Ramadan This Year

February 27, 2024

Via: Entrepreneur

The Holy Month of Ramadan, deeply rooted in cultural and spiritual traditions, brings about one of the biggest shopping moments in the Middle East. How big? In 2024, online shoppers are predicted to spend as much as US$39 billion during […]


Marketing, Marketing Strategy

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

February 27, 2024

Via: Entrepreneur

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]


Marketing, Software and Tools

7 Secrets to Setting Up WiFi for Events and Conferences

February 26, 2024

Via: Small Business Trends

When it comes to ensuring smooth operations for events or conferences, one can’t underestimate the importance of strong, reliable WiFi. Much like the intricate planning required to open a pop-up shop, setting up WiFi for events and conferences demands careful […]


Marketing, Software and Tools

5 ways to leverage AI to streamline your business workflows in 2024

February 23, 2024

Via: Venture Beat

AI has become a major driver of innovation in countless areas of the business sphere. Used right, it has the potential to significantly improve the efficiency of operational workflows, and increase productivity. That said, here are five ways to leverage […]


Marketing, Marketing Strategy

How to Optimize Voice Search Marketing in 2024

February 22, 2024

Via: Small Biz Club

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own […]


Marketing, Marketing Strategy

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

February 21, 2024

Via: Entrepreneur

When I started out as a marketer of both people and places, I’d learn as much as I could about my clients and then create collateral that presented them in their best possible light — relaying how educated and experienced […]