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Category: Marketing


Marketing, Sales Experience

5 Influencer Marketing Trends You Need to Know for 2018

December 15, 2017

Via: Business 2 Community

In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone – that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media marketing fad. In fact, it’s currently […]


Marketing, Software and Tools

How to Set up Automated Rules for your Facebook Ads to Improve Results

December 13, 2017

Via: Business 2 Community

Did you know that you could set up automated rules inside of your Facebook ad campaigns to improve your results? Watch this quick tutorial and I’ll show you how we use it. We find that with certain ads and campaigns […]


Marketing, Sales Experience

4 Sales Lessons I Learned Sitting On the Other Side

December 12, 2017

Via: Business 2 Community

I spend the majority of my time helping companies market and sell their products and services, but from time to time I engage with salespeople pitching new products to me. When I get to sit on the other side of […]


Marketing, Software and Tools

The Ultimate Business Guide For Using Social Media Marketing In 2018

December 11, 2017

Via: Business 2 Community

As we sit, just weeks away from the New Year, it is becoming increasingly apparent that social media for businesses is going to experience plenty of change in 2018. Nothing will go away (including Facebook) but changes will happen. The […]


Marketing, Software and Tools

12 Voice Assistants Available Today to Help Organize Your Business

December 11, 2017

Via: Small Business Trends

Voice assistants are becoming increasingly popular tools in helping small businesses streamline operations. By changing the way we control our smartphones and how we interact with our devices, these versatile digital assistants can save small businesses precious time and generate […]


Marketing, Software and Tools

Social Media is a Marketing Channel, Not a Strategy

December 8, 2017

Via: Business 2 Community

I love teaching bright, young college students for a number of reasons, but one is that I learn a lot from them. This week, students are finishing up presentations on the marketing plan they developed, which gave me great insights […]


Marketing, Software and Tools

3 New Email Marketing Trends You’re Company Will See in 2018

December 7, 2017

Via: Business 2 Community

This year is rapidly coming to an end. While most of us are busy preparing for the holidays, it’ll eventually be time to get back to work for the new year. And, a new year means new things to look […]


Marketing, Sales Experience

10 Offline Marketing Strategies That Still Work Today

December 6, 2017

Via: Entrepreneur

Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers […]


Marketing, Software and Tools

Building an Effective Content Marketing Mission Statement

December 1, 2017

Via: Business 2 Community

Content marketing success comes down to one thing: consistently developing amazing content. Easy to say, harder to achieve. While a content marketing strategy is a necessary component of creating effective content, high-level strategies don’t always help when it comes to […]


Marketing, Software and Tools

Nextdoor’s Neighborhood Favorites Will Let Customers Rank Your Local Business

November 30, 2017

Via: Small Business Trends

2017 Nextdoor Neighborhood Favorites “Nextdoor members shared more than 17 million recommendations for their favorite local businesses, resulting in more than 200,000 Neighborhood Favorite local businesses this year in a variety of categories,” the San Francisco-based private social network said […]