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Category: Marketing


Marketing, Software and Tools

Can a Mobile App Save Your Construction Company Time and Money? (INFOGRAPHIC)

October 18, 2017

Via: Small Business Trends

Like any other business, the foundation of a successful construction business depends on effective communication and documentation. And this is where many construction companies — especially the small businesses — tend to struggle. The Rise of Mobile Construction Apps That’s […]


Marketing, Sales Experience

The 5 Step Process For Effective Sales Coaching

October 18, 2017

Via: Business 2 Community

In today’s hyper-competitive sales market, forward thinking sales professionals are always looking to get an edge on competitors by constantly finding new ways to stay relevant and updated on the latest trends and strategies. A great sales team is the […]


Marketing, Software and Tools

How to Benefit From Twitter: A Guide to Real-Time Engagement

October 17, 2017

Via: Business 2 Community

Why are you including social media as part of your overall marketing strategy? Is it for generating leads? Are you building brand awareness or influence? Whichever goal you might have, there’s one universal way of achieving it: engagement. Social media […]


Marketing, Sales Experience

5 Times Your Content Can’t Save You

October 16, 2017

Via: Business 2 Community

Like most other content strategists, I spend a lot of time writing about what well-planned, well-executed content marketing can do for you, your brand, your product, etc. One area that tends to be neglected, however, is what content marketing can’t […]


Marketing, Software and Tools

B2B Thought Leadership: How to Promote Your Brand with Social Media

October 13, 2017

Via: Business 2 Community

B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice. In fact, thought […]


Marketing, Sales Experience

10 Tips to Avoid Fraudulent Chargebacks from Online Sales

October 12, 2017

Via: Small Business Trends

Businesses that operate online are increasingly being targeted by fraudsters. In 2014, it was estimated US businesses suffered from $8 billion worth of losses to online swindlers. Chargeback fraud is a growing concern for businesses, increasing by 41 percent year-on-year. […]


Marketing, Software and Tools

Cortana Now Works in Skype, Small Businesses Have Virtual Assistant for Chat

October 12, 2017

Via: Small Business Trends

Have you ever been in the middle of a chat on Skype and suddenly needed to find out more about a competitor’s product, or what time your favorite restaurant closes. Well, with the new integration of Microsoft’s (NASDAQ:MSFT) virtual assistant […]


Marketing, Software and Tools

Free Tools for Improving Your Website’s Performance

October 11, 2017

Via: Entrepreneur

Competing in the digital space is tough. There are a lot of websites out there, and rivalry for attention is fierce. Success in the digital landscape is reliant on a smorgasbord of factors, but being “found” ranks among the most […]


Marketing, Software and Tools

How Marketing as a Service Works for Lean Marketing Teams

October 10, 2017

Via: Business 2 Community

Technology’s role in transforming marketing cannot be understated. Digital channels, automation and a multitude of platforms have helped expand the marketer’s role, requiring expanded skillsets and increased IT investments for successful execution of marketing plans. Yet most marketing teams remain […]


Marketing, Software and Tools

13 Facebook Hacks You Probably Didn’t Know About

October 10, 2017

Via: Business 2 Community

With 2 billion monthly active users, Facebook reigns as the number 1 social media platform. Especially if you want to increase the visibility of your brand, no other social media site compares. Because Facebook is by far the most popular […]