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Category: Product Management


Management, Product Management

3 Empowerment Levels in Product Management

February 19, 2024

Via: Roman Pichler

Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. Level one represents the authority to decide […]


Management, Product Management

Simplified Product Management: How Planfix Facilitates Your Work

December 26, 2023

Via: Small Biz Club

Creating new successful products requires accuracy, mastery, and attention to detail. The great part of all that relies on the team’s proficiency, but picking the right set of tools is also extremely important. A comfortable work environment means higher speed […]


Management, Product Management

How to Ensure Your Product Is Designed, Developed and Marketed to Achieve Revenue Goals

December 19, 2023

Via: Entrepreneur

Growth is the ultimate goal for any company. Whether it’s increasing revenue, expanding into new markets or gaining a larger customer base, growth is essential for long-term success. With an increase in “down rounds,” funding and a greater demand for […]


Management, Product Management

How to Define Your Product and Set Your Prices

October 27, 2023

Via: Entrepreneur

What are you selling? How are you selling it? Why would anybody want to buy from you? Where can they find your product or services? After all, even the greatest invention will not launch a successful business if people do […]


Management, Product Management

The Importance of Connecting Your Organization to Your Product and Users (and How to Do It)

September 21, 2023

Via: Entrepreneur

When you first launch a startup, you, along with your small initial team, are able to build something incredible from the ground up — and that’s because everyone is intimately connected to the company vision. As your company grows to […]


Management, Product Management

How To Choose The Right Label Material for Your Product

August 18, 2023

Via: Small Biz Club

Product labels are a consistent feature across all industries. It is vital for reflecting the necessary information and details of a product as well as the manufacturer or distributor. And when one considers the large amount of label materials available, […]


Management, Product Management

What Exactly is Digital Product Development?

August 18, 2023

Via: Small Biz Club

To verify a product concept, market research is conducted before the new product is prototyped, built, and tested. A distinct skill set and a variety of resources are needed at each step of the product development process. Digital product development […]


Management, Product Management

CUSTOMER RETENTION STATISTICS – The Ultimate Collection for Small Business

July 31, 2023

Via: Small Business Trends

We’ve collected these customer retention statistics for small businesses from a variety of sources. Enjoy the list and see if any catch your attention that might be especially relevent to your company. What is Customer Retention? Customer is strategic efforts […]


Management, Product Management

7 Steps You Must Take When Inventing a New Product

June 28, 2023

Via: Entrepreneur

Curiosity and innovation are the two most prominent characteristics of inventors and change-makers. A craving to understand the mechanics of a problem — and to find the solution to that problem — drives curiosity to take action. But once you’ve […]


Management, Product Management

500+ One Word Business Name Ideas

May 25, 2023

Via: Small Business Trends

In the realm of commerce, one-word business names are more than mere identifiers. Your business name is the first impression customers will have, so it’s essential to make it memorable, impactful, and aligned with your brand values. In this article, […]


Management, Product Management

6 Secrets to Sales Success Hidden in a Girl Scout Cookie

March 10, 2023

Via: Entrepreneur

The Girl Scouts have been selling cookies for almost 100 years. As a former Girl Scout, I recall selling them, and now as an adult, a year doesn’t go by without buying several boxes. Girl Scout Cookies are more than […]


Management, Product Management

How to Make the Most of Your Public Relations

February 20, 2023

Via: Entrepreneur

Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An effective PR campaign not only delivers media coverage in your target publications. In addition, optimized PR feeds […]


Management, Product Management

Empathy in Product Management

November 22, 2022

Via: Roman Pichler

What is Empathy and What is It Not? Empathy is our capacity to understand other people’s feelings and needs, to take the perspective of another person. Empathy entails a warm-hearted, open, and kind attitude. This does not mean, though, that […]


Management, Product Management

BNPL 2.0: More than transactional, it’s a relationship product

October 17, 2022

Via: Venture Beat

In 2018, 1.6 million U.S. consumers used Buy Now Pay Later (BNPL) financing to make a purchase. This year, that number is projected to hit nearly 60 million. Clearly, consumers value BNPL. According to an analysis conducted by Shopify, which […]


Management, Product Management

How digital twins from Trusted Twin could help you turn your product into a service

September 30, 2022

Via: Venture Beat

Large enterprises are increasingly looking for ways to transition from selling physical products to selling the functionality of these products as a service. For example, Rolls Royce, which is a leading maker of jet engines in addition to luxury cars, […]


Management, Product Management

Customer experience and product are equally important: SaaS lessons learned in a pizza shop

September 9, 2022

Via: Venture Beat

Everyone’s been there: After a long day of work, running errands, and keeping up with life’s obligations, you’re exhausted. And famished. So you pull out your phone and open a food delivery app. You can now sit back and relax […]


Management, Product Management

Why the Customer Isn’t Always Right

June 8, 2022

Via: INSEAD Knowledge

We all have the best intentions in life, whether it’s reading more, regularly going to the gym or watching what we eat. But keeping to these goals isn’t always easy or straightforward. Fortunately, a growing number of apps are designed […]


Management, Product Management

How ‘demand’ chains could increase profits while fighting climate change

May 11, 2022

Via: Venture Beat

If we want to save the planet, we must change the way we move goods around it. We must create more sustainable supply chains. In their 2021 study The Sustainable Supply Chain Paradox: Balancing the Bottom Line with the Green […]


Management, Product Management

How to Nail a Successful Product Launch

May 9, 2022

Via: Entrepreneur

When it comes to physical products in the media, there is so much opportunity right now through public relations to share the news of your new launch. Reporters and media outlets are excited to feature new brands that consumers want […]


Management, Product Management

How AI powers modern product lifecycle management

May 5, 2022

Via: Venture Beat

Product development has long been an elevated science with frameworks, rules and significant research work conducted to ensure the product in question is fit-for-market and valued for its price. But not every company is using the full suite of tools […]