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Category: Management


Management, Proposal Management

Hired a Bad CMO? What to Do Now

September 18, 2018

Via: Business 2 Community

Marketing is the most critical function of any modern business. CEOs who have a top CMO are able to grow their top and bottom-line and frankly, have a lot more job security than those whose marketing leaders are B-players. There […]


Management, Strategic Management

What’s Your Marketing Strategy For Rebranding Your Business?

September 17, 2018

Via: Business 2 Community

If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You […]


Management, Strategic Management

Ready to Rebrand? Don’t Make These 10 Mistakes

September 11, 2018

Via: Business 2 Community

A successful rebrand is a tricky thing. Do it well, and you set your brand up for a successful future. Do it poorly, and you become a punchline on the Internet (RIP to the infamous Gap logo that lasted exactly […]


Management, Proposal Management

5 Signs You Should Invest in Data Science

September 10, 2018

Via: Business 2 Community

Data science – it’s the talk of the town for certain. And data scientists – those who develop algorithms to mine huge amounts of data, analyse it, categorise it and use it to inform business decisions – are now in […]


Management, Strategic Management

Creating a Winning Cross-Channel Marketing Strategy

September 6, 2018

Via: Business 2 Community

Cross-channel marketing, also known as multi-channel marketing, or omni-channel marketing, relies on the use of multiple channels to reach customers. Though this approach makes marketing more complex in terms of execution, it allows customers to choose the medium they are […]


Management, Proposal Management

The Myth of “What’s Working” in B2B Marketing

September 5, 2018

Via: Business 2 Community

In the agency business, clients look to us, naturally enough, for advice on what’s working in the marketplace, on the assumption that an agency’s collective experience, providing it aligns with a client’s market or product category, can bring real world […]


Management, Strategic Management

8 Benefits of Using Infographics in Your Content Strategy

September 5, 2018

Via: Search Engine Journal

Pitch infographics as a content format to a client or your boss and you run the risk of being met with a blank stare. Why? Because for some, infographics are a thing of the past. Infographics Aren’t Dead, They’ve Just […]


Management, Strategic Management

The Anatomy of a Perfect Instagram Business Bio: A Complete Guide

September 4, 2018

Via: Business 2 Community

On Instagram you’re given a small space to explain your business—the Instagram Business bio. This section should accurately describe your business, personality and purpose. If it’s too vague and unclear, chances are, customers won’t check out your feed and what […]


Management, Strategic Management

4 Strategies to Boost User Feedback (And Why It Matters)

August 30, 2018

Via: Business 2 Community

Are you struggling to get user feedback for your product or service? Maybe you haven’t even considered that you should be gathering user feedback? If you fall into either of those categories, you’ve come to the right place. A review […]


Management, Strategic Management

How to Create Gorgeous Marketing Videos Without Breaking Copyright Laws

August 29, 2018

Via: Business 2 Community

Copyright law is something that people associate with movies and that warning that comes on that warns people that those deviants engaging in video pirating will be found and prosecuted to the full extent of the law. That’s not the […]