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Category: Software and Tools


Marketing, Software and Tools

How to Set up Automated Rules for your Facebook Ads to Improve Results

December 13, 2017

Via: Business 2 Community

Did you know that you could set up automated rules inside of your Facebook ad campaigns to improve your results? Watch this quick tutorial and I’ll show you how we use it. We find that with certain ads and campaigns […]


Marketing, Software and Tools

The Ultimate Business Guide For Using Social Media Marketing In 2018

December 11, 2017

Via: Business 2 Community

As we sit, just weeks away from the New Year, it is becoming increasingly apparent that social media for businesses is going to experience plenty of change in 2018. Nothing will go away (including Facebook) but changes will happen. The […]


Marketing, Software and Tools

12 Voice Assistants Available Today to Help Organize Your Business

December 11, 2017

Via: Small Business Trends

Voice assistants are becoming increasingly popular tools in helping small businesses streamline operations. By changing the way we control our smartphones and how we interact with our devices, these versatile digital assistants can save small businesses precious time and generate […]


Marketing, Software and Tools

Social Media is a Marketing Channel, Not a Strategy

December 8, 2017

Via: Business 2 Community

I love teaching bright, young college students for a number of reasons, but one is that I learn a lot from them. This week, students are finishing up presentations on the marketing plan they developed, which gave me great insights […]


Marketing, Software and Tools

3 New Email Marketing Trends You’re Company Will See in 2018

December 7, 2017

Via: Business 2 Community

This year is rapidly coming to an end. While most of us are busy preparing for the holidays, it’ll eventually be time to get back to work for the new year. And, a new year means new things to look […]


Marketing, Software and Tools

Building an Effective Content Marketing Mission Statement

December 1, 2017

Via: Business 2 Community

Content marketing success comes down to one thing: consistently developing amazing content. Easy to say, harder to achieve. While a content marketing strategy is a necessary component of creating effective content, high-level strategies don’t always help when it comes to […]


Marketing, Software and Tools

Nextdoor’s Neighborhood Favorites Will Let Customers Rank Your Local Business

November 30, 2017

Via: Small Business Trends

2017 Nextdoor Neighborhood Favorites “Nextdoor members shared more than 17 million recommendations for their favorite local businesses, resulting in more than 200,000 Neighborhood Favorite local businesses this year in a variety of categories,” the San Francisco-based private social network said […]


Marketing, Software and Tools

6 Ways Content Marketers Can Get More Value From Google Analytics

November 30, 2017

Via: Business 2 Community

Google Analytics is an invaluable resource. It offers a wealth of information that content marketers can use to build and refine their strategies. Whether it is detailed visitor demographic information or deep insights into campaign performance, it can get seriously […]


Marketing, Software and Tools

Master the Art of Instagram for Marketing with these 4 Tips

November 29, 2017

Via: Small Business Trends

When you look at Instagram, it appears to have the brightest future of any of the major social networking platforms. Not only is it popular, but it centers on the type of visual content internet users are looking for. Is […]


Marketing, Software and Tools

3 Basic SEO Services That Boost Visibility for Your Site

November 28, 2017

Via: Business 2 Community

As search engines further entrench themselves as the central forum for our online activity, SEO has moved from an online marketing advantage to an online marketing requirement. Simply put, SEO is a necessary business process for firms that depend on […]