Regardless of their business stage or industry, companies need to observe their competition to gain insights into their strategies and understand how to differentiate themselves. Competitive analysis tools powered by artificial intelligence (AI) make this process easier, especially for time- and resource-strapped small businesses.
According to Bryan Dohmen, Senior Director of Strategy at Hero Digital, answering the basic market and competitive research questions of “who, what, and why” can be done faster and more efficiently when AI is properly applied.
“We can … ultimately get a broader view … of the current state [of the industry, which] allows us to better focus our efforts and develop strategies to take our clients forward,” Dohmen said.
