I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to drive your customers away?
We read about how email is failing, phone calls, social, and virtually every other engagement platform. We have continuing debates about “Is cold calling dead?” “Is outbound dead?”
We look for new channels or methods of engagement. Is it trade shows (so old school but effective)? Is in webcasts? Do we leverage thought leaders and influencers? Do we personalize or not?