Iadmit it. For years, I hated the idea of selling. In fact, I turned down sales jobs. However, when I started my own business, it became a priority. Most small business owners love what they do. They enjoy developing the product or service. They love doing the work and are excited when someone buys what they make. Selling-not so much. Over the years, I have changed my attitude. I don’t sell. I don’t need to. Instead, I have conversations with clients. I ask questions. I listen and offer ideas. In short, I educate and consult.