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Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own smart speakers. They’re embracing voice-activated searches to entertain their kids and listen to music. Voice search marketing is on the move.
Here’s the interesting statistic—it’s podcasts that have been the big driver.
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