As the United States commemorates Black History Month, corporate marketers must challenge the oversimplified perception of Black Americans as a monolithic group. The United States comprises a diverse array of Black experiences, encompassing descendants of enslaved Africans, recent immigrants from Africa and the Caribbean and various cultural groups that have flourished over generations.
As a Black marketer, I recognize the critical need for brands to connect authentically with the wide range of Black culture, crafting marketing that truly resonates without diminishing our diverse experiences.
