While e-commerce has increased in popularity among global consumers in the last few years, it’s unlikely that e-commerce businesses will fully replace brick-and-mortar businesses in the near future. Physical stores can’t replicate the efficiency and convenience of online retailers, but at the same time, they provide unique experiences and tangible interactions that can’t be reproduced digitally.
Many customers still value going to physical stores for the opportunity to handle and try out products before purchasing them, as well as for up-close and personalized interactions with store staff. These factors, coupled with the gratification of having a product in one’s hands immediately after purchasing, are among the reasons brick-and-mortar stores continue to thrive in an increasingly digital commercial landscape.
