Digital assets, which range from conventional documents and media files to cutting-edge technologies like non-fungible tokens (NFTs), are becoming increasingly vital to business functionality and branding. The importance of understanding and protecting these assets through trademarks is more significant than ever. However, it’s crucial to understand which digital assets are eligible for trademarks and the scope of protection they offer.
What are digital assets?
A digital asset is a digitally recorded and stored property that is searchable, is uniquely identifiable, and holds or offers monetary or abstract value to its owner. Examples include documents and PDFs, audio and video files, photographs, written material, data, and computer programs, among countless others.
