By now, we’ve all heard enough about customer relationship management (CRM) solutions and how businesses of any size could benefit from them. As a global software vendor, Zoho has always been curious about how this awareness of CRM solutions translates into reality, especially among the small business community. The 2023 State of Customer Operations for U.S. Small Businesses survey, curated by Bigin by Zoho CRM and produced in partnership with the SMB Group, is our attempt to demystify the reasons behind many small business use cases. The study was completed with data from 1,500 US-based small businesses—companies with under 100 employees.
