“Think small.” Now there’s a phrase you don’t hear very often. Think back through your life and ask yourself, “how many times have I been told to think small?” I’m guessing never. Parents, teachers, coaches always taught you to think big right? They told you to go for it, reach for the stars, and build your empire.
But when it comes to marketing for your small business, what is most personal is most universal. That is a potent thought. If you can identify a particular problem or issue that your business can solve for one specific customer, then it is highly likely other businesses have that same problem. A quick market survey can confirm the fact.
