How does the atmosphere of your retail store affect what shoppers do and why? Smell, sight, touch and sound all matter. Apparently, restaurants aren’t the only businesses that benefit from playing music. The State of Brick & Mortar: 2017 uncovered seven ways music prompts your customers to buy.
The Effects of Music on Shoppers
Makes the Shopping Experience More Enjoyable
According to the research, 84 percent of U.S. shoppers say music makes the shopping experience more enjoyable. Customers who enjoy the shopping experience are likely to stay longer and buy more, so crank that music up.
