To make the kinds of strategic decisions that will grow their firms, professional services executives continually have to play budget tug-of-war: what stays? what goes? That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth.
In a recent Hinge study on Visible Expertsâ„ , we found that B2B marketing strategies that raise the spectrum of visibility are the most effective at bringing in new business.
