The social media preference for business-to-consumer (B2C) and business-to-business (B2B) companies not surprisingly is different. While B2C companies like Facebook and YouTube, B2B organizations prefer LinkedIn and Twitter. Even though their preference differs, the new survey conducted by Clutch revealed social media has a positive influence for most companies.
New Survey: How Businesses Use Social Media for Marketing
For B2C companies, Facebook was chosen by 96 percent of the respondents, with YouTube, Twitter, LinkedIn, and Instagram getting 82, 77, 74, and 74 percent respectively. As for B2B’s, LinkedIn came in first at 93 percent, followed by Twitter, Facebook, YouTube, and Instagram at 83, 82, 81 and 40 percent respectively.
