Maybe you’ve noticed. PC gaming is hot, and every company with any presence in the computing market wants to establish itself as a brand for people who like (and spend a lot of money on) video games. Hardware manufacturer Lenovo is no different.
After years of catering to the professional crowd with its laptop workstations or to a general audience that wants a beige box that can run Windows, Lenovo gaming boss Will Fu is taking charge of a new initiative to ensure that the company has a lineup of products that are built specifically for the needs of hardcore gamers.