Sending an email and getting a respectable open rate is a bit of an art form. It requires some thought as to what you are sending, when you are sending it, and why you are sending it in the first place. According to a report by LaunchBit, a successful open rate should be around 20 percent. Getting this successful open rate needs to rely on good email techniques and not kitschy subject lines that are often ignored. That’s why we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following:
How can you successfully get customers to open your emails without deferring to kitschy subject lines?
