Qualtrics, a “customer-service experience management” company that specializes in gathering customer feedback through online surveys, is a big deal in Provo, Utah. It now employs 1,200 people, claims 65% of the Fortune 500 as customers, and enjoys a valuation of more than $1 billion, earning it “unicorn” status. (You can read more about Qualtrics in this feature from Fortune magazine’s 40 Under 40 issue.)
But Qualtrics isn’t the only unicorn in Utah—in fact, it’s not even the biggest one in Provo. That honor goes to predictive analytics firm InsideSales.com. Indeed, there are four $1-billion-plus tech startups in the state, and at least two other firms that hit that threshold before being acquired by private equity.
