Having managed hundreds of marketing collaborations between influencers and brands, we have seen our share of brand-blogger relationships. One question we often hear from brands is how to foster better relationships with influencers, and get more out of each collaboration. We went straight to the source for the answers, taking advice from bloggers themselves. Here were their top four tips:
Be Supportive About Disclosure
Although brands and influencers alike universally shied away from disclosing brand relationships in the early days of influencer marketing, this dynamic has changed.
