It is reported that nine out of ten startups fail. That’s a staggering, frightening and depressing 90%. Yet, while the reasons for this are many, even though the number is high, don’t let it discourage you. Most people who get into business are misguided by well-meaning advice that sets them up to fail.
As a serial entrepreneur and CEO of Builderall, an all-in-one marketing platform that has supported over 2 million companies, I’ve seen thousands of well-intentioned entrepreneurs set themselves up for failure by following common myths and bad advice. They hear success stories from companies like Uber and try to model their business the same way. But what worked for a mega-funded startup won’t work for a small business.
