Wondering how to improve customer relationships? Anytime we’re dealing with people, life is going to be messy. This truth is clear to anyone who has worked in customer service. People can be downright nasty sometimes.
But most of us have also experienced terrible customer service reps who have made us never want to return to a particular business again. Fiascos such as the one United Airlines dealt with a few months ago are still fresh on the public mind.
Any company that hopes to succeed must learn how to truly value its customers. Doing so includes turning potentially explosive situations into victories.