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A Magician’s Tricks of the Trade on Running a Small Business

August 21, 2023

Via: Entrepreneur

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On stage, Spencer Horsman commands audiences with card tricks, mind reading, and other shocking illusions. But behind the scenes at Illusions Bar & Theater, his partner Nicole Bailey runs the show.

While Spencer grew up in an entertainment family, Nicole has a corporate background and marketing experience, which she used to strategize and grow Illusions. Together, the pair do it all—from cleaning to decorating—to keep Illusions not only running but thriving.

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