One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. Or, does one?
While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. As such, we’ve put together 5 simple questions you or your marketing team can ask to get a good idea of how well your current marketing strategy is working. Think of this evaluation as a precursor to a strategy overhaul.