Every business and marketer must comply with data privacy and protection laws. The penalties are severe for those who don’t. Likewise, recordkeeping regulations require companies to retain electronic messages. Email compliance software provides tools for monitoring in-house and outbound marketing messages, encrypting communications, and archiving emails.
Many email marketing systems have built-in compliance features, making them an excellent choice for small businesses. However, companies in certain industries may need advanced services for handling legal discovery requests and regulatory audits. Learn how to protect your brand using email marketing and compliance solutions.
