Thanks to the U.S. Securities and Exchange Commission lifting the ban on general solicitation for investors, LinkedIn has become a potential mother lode for identifying and pitching investors. But it’s a nuanced and regulated game.
“I don’t think a general solicitation as a first contact is the way to go,” says Dave Gowel, founder of RockTech, a Cambridge, Massachusetts-based enterprise-training platform for cloud technologies that he helmed from 2010 to 2016. Of the 29 angel investors Gowel brought onboard during that time, all had one thing in common: “Every investor relationship … was influenced by LinkedIn,” says Gowel.
