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How to Transition to Different Industry Sectors in Your Client Base

February 28, 2024

“Stay in your lane.” We hear it all the time now — in our professional lives, in our personal lives, in our relationships. It’s a turn of phrase that advises us to stick to what we know, guides us to specialize instead of generalize and encourages us to find a niche market and hold on to it. Sounds like good advice, right?

I’m not so sure, actually. When I launched my PR business over a decade ago, I did just that: I concentrated on the market segment I knew best and aimed my services at only them. But over the years, I found myself curiously peeking into different industries, wondering how my business would change and how I would evolve personally if I pushed myself to try to enter new business sectors.

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