In response to changes in consumer demand and the overall business landscape, many companies choose to pivot into new areas. Though the pivot may seem like a recent trend, there is a long history in the United States of businesses radically changing strategies to find success. Over the years, many of the nation’s largest companies have reinvented how they operate, changing their core services and products, target audiences, or distribution strategies.
Here are 13 massively successful companies that reinvented their core businesses.
