Summer may not technically start until June 21, but like most Americans, I consider Memorial Day the unofficial kickoff of my favorite season. Is your store ready for a successful season? If you’re not sure, check out this list of 7 things you should do now to make sure your store is poised to profit this summer.
How to Get Your Store Ready for Summer
1. Plan your summer promotions. Get ahead of the curve by working out the details of your summer sales, specials and any other promotions you plan to hold. Create a marketing calendar with dates for when your promotions start and end. Then work backward to decide when you need to start marketing and advertising for each promotion to build awareness in advance.
