It’s a common issue among businesses of all sizes, startups and franchises. It plagues the customer experience, strains sales teams, and overcomplicates or creates unnecessary billing. What may have started with simplicity in mind after staying on the core of your messaging has turned into expanded service offerings, sometimes without clear reasoning or need. An overcomplication of products or services, typically by adding too many, depleting servicing of the core offerings, and other complications arise, removing the ease of access and simplicity the core customer base has enjoyed. All can lead to a drop in sales, dissatisfaction, and, if prolonged, continued loss of market share.
