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Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact

October 20, 2023

Via: Entrepreneur

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What do you want to be when you grow up? People used to say firefighter, teacher or doctor. In a survey, 1 in 4 Gen Z responders said they plan to become social media influencers. What used to be the punchline of Internet careers has quickly become one of the most innovative ways that companies spend their marketing money. Global influence marketing spending is estimated to jump from $29 billion in 2022 to $34 billion in 2023.

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