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Why A Strong Project Purpose Is The Remedy For Project Failure

Most projects fail. By failure, we mean not on target, not on time and not on budget. But that doesn’t mean you should throw in the towel before you even get started.

Project managers can draw inspiration from Muhammad Ali’s signature line to beat the odds that seemed stacked against them.

Float like a butterfly, sting like a bee.

It’s sound advice for running a successful project. It’s the one-two punch that tells us to stay soft and aim hard at the same time.

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