The truth is you need to keep tabs on their problems, attitudes, and emotions if you want to be a successful marketer. That’s why part of what I teach my coaching clients is how to do consistent market research. Knowing what your market wants isn’t a one-time event.
Here’s another truth, market research doesn’t have to be so hard. I remember explaining the concept of “crowdsourcing” to a room full of bankers and they looked at me as if I had two heads. The way they saw market research was spending millions on focus groups. The way I see market research is just using tools that are readily available to get to know your marker.
