While the world of marketing is constantly changing, there is no doubt that copywriters continue to play a pivotal and strategic role in the modern age.
Much of this has to do with the sheer volume of content that is accessible in 2017, as this has created a saturated market where brands must invest in insightful, informative and compelling copy if they are to reach their audience successfully. Additionally, we have also seen longer-form content become increasingly effective over time, with blog posts in excess of 1000 words now favored by brands who need expert hands to ensure that this copy is relevant and well structured.
