Sales enablement is defined as the “processes, content, and technology that empower sales teams to sell efficiently at a higher velocity.” Once you have the processes figured out—including a process for creating and using content—the final piece of the puzzle is to implement the technology that will support those processes.
When it comes to sales enablement technology, you have your core and your edges. The core is made up by your foundational systems—your CRM, marketing automation platform, and content management system. Once you have your core in place, you start building on top of it with all of the specific tools you need in order to implement processes and strategy—and those tools are the edges.
