You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.”
Here’s the lowdown on video marketing:
4X as many people would prefer to watch a video about a product than read about it.
By including the word “video” in an email subject line, you can boost open rates by 19 percent and click-through rates by 65 percent.
Including a video on a landing page can increase conversion by 80 percent.
