With more than two hundred marketing automation solutions on the market, you would think that choosing a solution would be the hard part, and that, once in place, your new marketing automation system would automate omnichannel marketing like a conductor leads an orchestra; offers, targets, and the timing of different marketing tactics, all controlled by marketing automation technology working in concert, you might say.
What can you do if the marketing automation system you’ve been using is not a good fit? Here are a few points to keep in mind as you shop:
