Artificial intelligence (AI) is one of the current “it” terms in marketing.
Every marketer is thinking about how to best use it and every technology provider is trying to push offerings that infuse it. And all for good reason.
While AI might be the hot ticket item everyone is clamoring to understand and use, it is neither a fad nor going away anytime soon.
According to a survey from PwC, business leaders believe AI is going to be fundamental in the future. In fact, 72 percent termed it a business advantage.
