As something that started out as just face-to-face interactions with prospective students locally, student recruitment is now a deeply complex -as well as hugely competitive- business that includes tailored marketing plans, target segmentation, and a global approach to attract prospective students. And to extend outreach to students locally and beyond, digital marketing has become a key component of this outreach, and it has assumed a crucial role in the last few years, especially considering the unique challenges that schools and higher education have faced with the transition to online learning.
