The scent of cinnamon lattes starts to fill the air, fairy lights twinkle in the distance, and Mariah Carey can be heard from the distance — yes, the holiday season is upon us! For marketers, it’s go-time. The high season of the year, where you (usually) get the best results for your bucks.
Here are eight strategies for you to cash in on the holiday market.
1. Get to know your audience… really know them
Before you can surprise them with the most delightful offers, you’ve got to understand your audience. You have data from the past year and previous ones. Use it, analyze and create your target segments. Make sure your retargeting pixel is in place and that you updated all your tracking methods following the most recent privacy and OS updates.
